Project Description

Tread Finder

Getting traction with tire searching…

Finding tires for the one thing that helps you get from Point A to Point B and back is a huge investment, not only in money but in time. Searching for the tires you want, need and can afford isn’t that easy. Paying someone else to locate your tires is now a thing of the past. I designed Tread Finder for a wholesale tire company who wanted to increase their sales by going straight to the consumer. The creation of the name was the biggest challenge since the company doesn’t want to come across as cheap, but wants to compete with all the “discount” tire companies on the web.