Project Description

Uncle Jimmy’s

Never look a gift horse in the mouth…

Uncle Jimmy’s was started as a horse treat to cure stall boredom. It has since expanded into a full product line helping to improve the lives of horses, chickens and now dogs. I developed the brand to compliment their whimsical product names. Redesigning the packaging with a more professional look, improving Facebook presence, and developing a strong brand identity guideline to help balance out the comical naming of the product.